Keyword and search term cleanup
Negatives built for DIY terms, employment searches, supplier searches, irrelevant services, and low-intent research so budget stays on job-ready searches.
Google Ads for contractors
Google Ads for contractors that bring qualified jobs — not wasted clicks.
Google Ads for contractors that bring qualified jobs — not wasted clicks.
We help contractors get in front of homeowners and property managers who are actively searching for repairs, installs, estimates, and local trade services. Cleaner keywords, tighter service-area targeting, stronger landing pages, and tracking that ties every call or form back to qualified jobs — not just clicks.
No long-term contracts.
About 1,240,000 results (0.39 seconds)
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Service Area
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DR
directoryresults.com
Best Contractors Near You — Compare Local Companies
Browse contractor listings, reviews, service categories, and estimate options from multiple providers.
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LS
localservices.com
Top Rated Local Contractors for Home Projects
A roundup of local trades with reviews, financing, service areas, and project photos.
#1 Sponsored placement
First in line for the next estimate
Above directories and lead sellers, in front of people ready to call or request a quote.
The real problem
Most contractors do not have a traffic problem. They have a lead-quality problem.
When we audit contractor accounts, wasted budget usually shows up in the same six places.
01
Expensive local keywords
Roofing, HVAC, plumbing, electrical, remodeling, and other trade searches can get expensive fast. We protect spend around terms with real job intent.
02
Service areas that are too wide
Loose radius targeting sends clicks from towns your crews do not want to serve, or areas where job size and travel time do not make sense.
03
Broad searches pulling bad-fit leads
DIY searches, supplier searches, job seekers, tiny repair requests, and price-only shoppers can all drain the same budget as real projects.
04
Landing pages that do not qualify the job
Generic pages create generic leads. Contractor campaigns need pages that clarify service type, location, urgency, project size, and next step.
05
Slow follow-up on urgent requests
Homeowners often contact multiple companies in one sitting. If the call or estimate request is not handled quickly, the ad spend is already at risk.
06
Tracking that stops at lead volume
Raw form fills can look good while sales stay flat. We need visibility into qualified calls, estimate requests, booked jobs, and lost reasons.
What we fix
The six things that decide whether a contractor account creates qualified jobs.
Worked in order of dollars recovered — see the full Grow My Clicks services or the broader Google Ads for local service businesses page.
Service-area targeting
Campaigns focused on the cities, counties, and neighborhoods where your crews can profitably work.
Estimate-request landing pages
Pages that show services, proof, service area, response process, and a clear form or call CTA for qualified estimates.
Call and form tracking
Every call and form tagged by campaign, trade, service area, and job type so performance is based on real conversations.
Follow-up visibility
Reporting on missed calls, response speed, and where leads stall before they become booked estimates.
Budget split by profitable service
Separate structure for urgent repair, replacement, install, maintenance, and project-based work so high-value services are not buried.
How we work
A practical process for turning contractor ad spend into jobs worth calling back.
The same four steps whether you are a roofer, HVAC company, plumber, remodeler, landscaper, electrician, or specialty trade.
Step 1
Audit the account and services
Review campaigns, search terms, conversion actions, service-area settings, landing pages, and the services that actually produce profitable jobs.
- Search term waste report
- Conversion action review
- Service and location profit check
Step 2
Prioritize the biggest leaks
Rank the fixes most likely to improve qualified estimate requests before more spend goes into the account.
- Ranked by dollars recovered
- Protect what already works
- Set target cost per opportunity
Step 3
Rebuild campaign and quote path
Restructure campaigns by service, urgency, and location, then fix the landing page and tracking that receive the click.
- Split by service and location
- Tracking wired before spend
- Landing page matched to the ad
Step 4
Optimize from job feedback
Use qualified calls, estimate outcomes, booked jobs, and lost reasons to decide what should scale.
- Qualified-lead scoring
- Cost per opportunity reporting
- Scale only what sells
Proof
We already run ads for local service businesses.
Contractors need the same disciplined local-search system: tight targeting, qualified lead tracking, fast follow-up visibility, and reporting that measures real opportunities instead of vanity metrics. Full before-and-after numbers live on our results page.
5 → 120
monthly calls and leads
Mobile Local Service
- Cost per lead cut from $175 to $14
- #1 placement on Google Search
+150%
new customer calls
Home Cleaning Services
- Cost per call down 49%
- Automated booking and SMS follow-up
+188%
monthly bookings
Backyard Service Brand
- Cost per lead down 40%
- Scaled to 40+ states
+120%
qualified inquiries
Event Rentals
- #1 position on Google Search
- Audited out wasted ad spend
Who this is for
Built for contractors that win or lose on the next qualified estimate request.
Roofing contractors
Roof repair, roof replacement, storm damage, gutters, and emergency roofing searches.
HVAC companies
AC repair, furnace replacement, maintenance plans, emergency calls, and seasonal installs.
Plumbers and electricians
High-urgency repair searches, booked service calls, and local jobs that need fast response.
Remodelers and builders
Kitchen, bath, basement, addition, deck, and renovation leads with realistic project scope.
Landscapers and outdoor services
Recurring maintenance, hardscaping, lawn care, drainage, patios, and seasonal demand.
Specialty trades
Concrete, pest control, restoration, insulation, fencing, flooring, garage doors, and more.
Resources
Reading for contractors and local service companies.
Practical walkthroughs from our blog. No gated PDFs.
Service pages
Google Ads for local service businesses
The wider playbook behind contractor campaigns: tracking, targeting, and lead quality.
Read more → KeywordsHigh-value plumbing keywords for Google Ads
A concrete example of high-intent trade searches and how to think about keyword value.
Read the post → Budget leaksStop Google Ads budget leaks before they kill ROI
The settings and targeting mistakes that quietly waste contractor ad spend.
Read the post →FAQ
Questions
Still unsure? The audit is free and you keep the findings either way.
Book a free ad auditDo Google Ads work for contractors?+
Yes, when campaigns focus on high-intent local searches, strong negatives, service-area control, dedicated landing pages, and tracking that measures qualified opportunities.
What types of contractors can use this?+
Roofers, HVAC companies, plumbers, electricians, remodelers, landscapers, concrete contractors, pest control companies, restoration companies, garage door companies, and other local trades can use this structure.
What should a contractor landing page include?+
It should explain services, service area, proof, response process, quote CTA, and qualifying details so leads are easier to judge before the office calls back.
Can you optimize for booked jobs instead of just leads?+
Yes. We can connect call tracking, form tracking, CRM visibility, and sales feedback to optimize toward qualified opportunities and booked work.
Do we need a new website to run this?+
Not always. Most contractors need a focused estimate-request landing page and clean tracking. If your current site already converts, we keep it and fix the ad-to-estimate path.
What is included in the free ad audit?+
We review search terms, negatives, conversion actions, service-area settings, landing pages, call tracking, and follow-up. You get a written list of the highest-impact fixes.
Ready to stop wasting contractor ad spend?
Book a free audit and we'll review the campaigns, service-area settings, landing page, follow-up, and tracking behind your contractor leads.
- Keyword and negatives report
- Competitor report
- Tracking audit
- Landing page review